douglas wilson

Sunday, October 26, 2008

Honda Civic Musical Road



The Santa Monica ad agency RPA cut half-inch grooves into a quarter-mile stretch of Avenue K, in Lancaster, California.

The grooves were synched in such a way that driving over them at precisely 55mph caused Rossini’s “William Tell Overture” — a.k.a. the Lone Ranger theme — to echo in the air around you.

Fantastic idea. So so results. Angered neighbors.

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1 Comments:

Anonymous Lorraine said...

This has nothing to do you with your post. But have you seen Save Polaroid yet?? Because you should...

October 26, 2008 11:44 PM  

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